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I actually did video-bomb a Housewives of Los Angeles episode once. Don’t ask me how. California’s a weird place. Time to fire up that IMDb page.)This last one is the same formula more-or-less, but this time with a much stronger value prop that ends up delivering an insanely high click-through rate.Value Prop HeadlineGoogle Ads Headline Formula And3. Ask a QuestionMillennials are funny creatures. All consumed with chasing their passions and bringing back ugly 90’s fashion.It’s hard not to chuckle at their goofy glasses when they’re making your Peppermint Mocha with almond (no whip, please).


Turns out, they also have some funny speaking habits. Like saying “like,” “dude,” and raising Benin WhatsApp Number the inflection of their voice at the end of a sentence to make everything sound like a question.In person, that’s not a good thing. In Google Ads though, it is.Marketing Experiments ran a test to see what impacted click through rates more: statements or questions.Ad Copy ExampleThey ran three statements against a single question ad, and guess which one won?Results of A/B Copy TestTheir ad copy in this example is OK. But not great.“Web content”, while highly important, isn’t always valued as such. Creating blog post after blog post is time consuming and difficult for those who wake up early to slog through it every day, sure. But there’s not a whole lot of urgency behind “content.




What’s better, is to focus on the end result or outcome that web content delivers.And if possible, try to capitalize on mistakes or threats people might be making or helping them avoid impending doom. Because negative messaging can outperform positive headlines by 60%.Examples might include power words like “last minute” which pull in a stronger purchasing motivation:AdWords Headline and Description(By the way – probably shouldn’t do a last minute proposal.)Another way to spin the question formula is to incorporate storytelling. This CrazyEgg example is perfect:Make $7487 a month?The ad text is almost BuzzFeed-esque. But in a good way, because it creates a narrative and a cliffhanger that makes you want to find out more.And that crazy number in the headline? That brings us to our next formula.