Link farms Google and other search engines consider bothinternal and external links valuable, this being one of the main rankingfactors. Many website owners still throw hard money at link farms, withoutknowing that the search engines actually penalize this tactic. 4. Keywordstuffing Keyword stuffing, i.e. the excessive use of keywords, was an effectivetechnique in the 90s, when quantity mattered more than quality. However, eversince the launch of the Google Panda algorithm (in February 2011), keyword
density has begun to be monitored much more carefully. Thus,instead of pages "stuffed" with keywords, you should create a userfriendly content, in which the keywords appear in the text naturally. 5. Hiddenlinks As in the case of hidden texts, hidden links attract penalties Italy WhatsApp Number Data fromGoogle. In the past, these were achieved by placing them behind images, usingthe same color as the background or using a font size 0. Today, using hiddenlinks can mean that your site will also be "hidden" to searchengines. search, that is, it will not appear in the search results pages. 6.Duplicate content Today, search engine bots are very attentive to duplicatecontent and penalize it severely. Before, when they were not so vigilant,placing identical content on several pages and even
stealing content were common practices. 7. Clickbait Lastbut not least, attracting users to the site through a deceptive title or metatags is also severely punished by Google. For example, a meta title of the type"You will receive a car for free!", created without any intention toreally offer this prize, but only to bring more visitors to the site, isunethical and should be avoided. In conclusion, black hat engine bots, but also by users, who will certainlyfeel cheated by any of the 7 tactics above. Thus, regardless of whether we aretalking about a visitor who will never enter your website again or about anautomatic or manual penalty from Google, from which it is not known exactly howlong you will recover, the
|