This modern website plays a fundamental

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Marketing managers expect visible results from marketing investments. Thanks to data analysis it is possible to easily verify successful initiatives from those that do not work. In this scenario, the modern B2B website has reclaimed its importance and its role in the development of the company's business; a business website is no longer built to boast the superiority of your company, but to serve your customers, current and potential.

The professional website is a tool designed to attract qualified potential customers, help them in the supplier search phase and convert them into real contacts, with names and telephone numbers.  role in cultivating Job Function Email List the relationship with potential customers until they reach the moment of decision and purchase. Having said this, let's look at five aspects that today are no longer identifiable with a company website.



The website is NOT a brochure At the beginning of 2000, a B2B site existed mainly to demonstrate the image of your company, describe products or services, talk about your size, the number of locations and employees, the turnover… But that was more than fifteen years ago. This approach to the creation of "brochure sites" has progressively declined over time, giving way to its successor.