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The snowball effect in marketing CONTENTS What is the snowball effect? Snowball effect psychology in marketing Why is the snowball effect in marketing so important? Snowball effect how to take advantage of it? Snowball effect take advantage of customer interest! What is the snowball effect? The snowball effect in marketing appears quite often especially in the context of viral campaigns and trends that take the market by storm. It is worth mentioning for example Ekipa's ice cream I will come back to them later or our case study of an online pharmacy. Read also: This is how online giants are created!  MILLION sessions thanks to the CM strategy As the Alley Dog glossary states :

The snowball effect describes a situation in which something literally or metaphorically grows at an increasingly faster rate. The name comes from the image of a snowball rolling down a slope becoming bigger faster Hit Post and more powerful as the amount of snow increases. The snowball effect or snowball effect is a situation that starts with something small and then grows and becomes stronger  faster and with greater impetus. The snowball effect can be negative or positive. An example of the snowball effect may be the publicizing of public figures' statements despite the uselessness or even unwise nature of similar opinions. Giving them a platform in the media causes audiences to start criticizing and discussing them.



The more attention is paid to a given event the more people get involved in the dispute surrounding it and refer to the incident that caused the storm. There are other areas where the snowball effect is often invoked. Macroeconomics for example uses it to describe two mechanisms: compound interest and the debt trap. Snowball effect psychology in marketing Many researchers are trying to decipher the snowball effect. Psychology describes several processes that work on its effectiveness. At the beginning it is worth mentioning that the snowball effect in marketing and beyond causes undecided people to accept the opinion of the majority. That is why the mentioned phenomenon .