From Harbingers - How are new features in GA

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Social Media transforming marketing strategiesNews and trends February : Develop your SEM and Social Media strategies with us! In the latest edition of our Digital Pulse, we focus on groundbreaking updates in GA and trends on social media platforms. These innovations not only open up new possibilities for data analysis, but also change the game in creating an engaged online community. CONTENTS SEM: New options and possibilities in Google Analytics  SEM: Automatic tagging takes precedence! Social Media: New features on Instagram Social Media:

Changes from Facebook for the selected ones Social Media: YouTube doesn't lag behind with what's new Summary SEM: New options and possibilities in Google Analytics  New information about detected trends will soon appear on Middle East Mobile Number List the Google  home page in the trends and recommendations section. Photo . Additional trends. Source: Google Support. This change will allow us to more thoroughly analyze various anomalies that appear in our advertising systems. Trend detection works in such a way that when Google notices a reversal in the trend in the values ​​of a given data type over time, it marks the date of the change with a circle. Moving the cursor over this circle will provide detailed information such as previous and current dynamics and when a trend change was observed. Identification of changes in trends is done by recognizing the deviation of the forecast value from the observed value,



which signals a change in the direction of the trend. This may include going: from an upward to a downward trend, from a downward to upward trend, to more intense growth or decline, to a more gentle rise or fall. Source: EU SEM expert's comment: Additional options for analyzing user activities added to Google Analytics  are certainly a useful functionality that can sometimes answer unasked questions ;. Seasonality is a very important factor influencing the results of advertising campaigns. Therefore, it is good that another option will soon appear that will make it easier for us to obtain more information on this topic. This may be particularly useful .